performance max

Google has introduced a new total campaign budget feature for Search and Shopping campaigns, automating daily spending to fully utilize…

While AI tools enhance efficiency in paid search, a successful strategy still fundamentally depends on human-crafted foundations of audience, structure,…

Google's Performance Max platform is reportedly expanding the video asset limit per Asset Group from five to fifteen, allowing for…

The PPC landscape is rapidly evolving in 2025, driven by widespread AI adoption and constant platform updates, requiring marketers to…

Google's 2025 advertising updates were dominated by AI, driving automation and reshaping core platforms like Search, YouTube, and Performance Max…

Performance Max campaigns are highly effective for ecommerce due to their reliance on high conversion data, requiring optimization of product…

Google's Nano Banana Pro AI tool enables advertisers to create customized visuals for campaigns, offering seasonal adjustments, material edits, and…

Performance Max is a Google Ads approach that uses machine learning instead of manual controls, requiring marketers to adapt their…

Google enhanced Performance Max campaigns by integrating Waze for store visits and launching Channel Reporting, offering advertisers greater transparency and…

Google is testing a feature that automatically suggests video content from X (formerly Twitter) for use in advertisers' Performance Max…

Performance Max campaigns are increasingly replacing traditional keyword-targeted strategies in B2B digital advertising, as they deliver stronger results and are…

Google has integrated Waze advertising into Performance Max campaigns for store visits, allowing automatic placement of ads on drivers' maps…

AI is reshaping PPC advertising by automating campaign management and creative tasks, requiring advertisers to adapt strategically despite reduced transparency…

Google Ads has evolved over 25 years from a manual keyword-based system into an AI-driven platform that automates advertising decisions…

Google Ads API v22 introduces AI-driven enhancements, including generative AI for asset creation and smarter bidding tools, to simplify campaign…

AI is becoming central to PPC advertising, requiring marketers to provide precise inputs and strategic oversight for optimal results. Effective…

AI Max for Search campaigns combines Performance Max with traditional search campaigns to find new audiences, launched globally in late…

Google Ads is enhancing Performance Max campaigns with new asset and channel reporting features to offer advertisers deeper insights and…

Google has introduced Smart Bidding Exploration for Performance Max campaigns, allowing more flexible return on ad spend targets to capture…

Google has globally launched AI Max for Search campaigns, providing advanced AI tools for optimization, enhanced control, and creative oversight…