performance max

Artificial Intelligence

AI Max Case Studies: New Analysis Reveals Key Insights

AI Max for Search campaigns combines Performance Max with traditional search campaigns to find new audiences, launched globally in late…

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BigTech Companies

Google Ads Performance Max: New Asset & Channel Reporting

Google Ads is enhancing Performance Max campaigns with new asset and channel reporting features to offer advertisers deeper insights and…

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Artificial Intelligence

Google’s Performance Max Gets New Smart Bidding Exploration Tool

Google has introduced Smart Bidding Exploration for Performance Max campaigns, allowing more flexible return on ad spend targets to capture…

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Artificial Intelligence

Google’s AI Max Expands Globally, Empowering Advertisers

Google has globally launched AI Max for Search campaigns, providing advanced AI tools for optimization, enhanced control, and creative oversight…

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BigTech Companies

Google PMax & Smart Campaigns Boost High-Intent Offline Sales

Google Ads is shifting focus to prioritize offline conversions from high-intent channels like Search and Maps, emphasizing quality over volume,…

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Artificial Intelligence

Google Marketing Live 2025: Key Announcements & Updates

In a huge move towards social influence, Google announced a new hub to work with creators directly in the Google…

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