paid media strategy

Artificial Intelligence

8 Paid Media Shifts Every Marketer Must Make in 2026

The digital advertising landscape is rapidly evolving, requiring marketers to proactively adapt strategies by embracing new AI tools, shifting privacy…

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Artificial Intelligence

Sophie Fell: Why Double-Checking Campaign Settings Is Crucial

A PPC campaign was mistakenly launched with worldwide targeting instead of a specific service area, generating 1,500 unusable leads and…

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AI & Tech

OpenAI Preps ChatGPT for an Ad-Driven Future

OpenAI is hiring a Growth Paid Marketing Platform Engineer to build an internal ad platform, signaling a strategic move to…

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