The Six Thinking Hats framework provides a structured method for teams to evaluate marketing technology projects from six distinct perspectives,…
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Effective martech leaders must balance the urgency of sprints with the endurance of marathons, as constant speed can be as…
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Many companies view marketing technology as an expense rather than a strategic driver, with 65% of organizations having underdeveloped capabilities…
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Despite reaching $131 billion in 2023, the martech sector struggles to deliver measurable growth due to organizational and operational failures.…
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