marketing technology stack

Marketing teams face a pervasive uncertainty about their technology stacks, struggling to differentiate between necessary complexity and inefficiency, which leads…

The focus of AI in marketing has shifted from basic efficiency gains to driving strategic growth and creating new competitive…

The marketing landscape is being reshaped by three distinct types of AI agents: tools for marketers, tools for customers, and…

Hightouch has introduced AI tools called Hightouch Agents to automate manual marketing tasks by connecting to data warehouses and marketing…

AI is compelling companies to adopt rigorous data governance, as its effectiveness depends on high-quality data, turning AI projects into…

Conducting a structured audit of your marketing technology stack is crucial for maximizing effectiveness, aligning with strategic goals, and demonstrating…