marketing technology

Martech practitioners are essential for integrating quality management processes like QA and UAT, bridging marketing and IT to ensure projects…

The author draws a direct parallel between the early chaotic and transformative era of the internet and the current rise…

Marketing's primary role should shift from a narrow focus on immediate revenue to building long-term customer relationships and brand affinity,…

The martech landscape has fundamentally changed, with AI now being an expected baseline feature across all platforms rather than a…

While 81% of marketing leaders are using AI agents, 45% report they underperform due to inadequate data foundations and infrastructure…

Aligning Marketing Operations (MOps) and Creative Operations (CreativeOps) is essential for operational excellence, as their partnership creates an agile system…

Adobe is acquiring Semrush for $1.9 billion in an all-cash deal, aiming to merge its customer experience tools with Semrush's…

Adobe is acquiring Semrush for $1.9 billion, integrating its SEO and AI-driven visibility tools into Adobe's Digital Experience portfolio to…

Marketing operations success is now measured by operational enablement and scalability rather than just pipeline generation, focusing on empowering teams…

Marketers face a major barrier in disconnected data systems, which prevents effective AI deployment despite their enthusiasm for its potential.…

Agentic AI is transforming marketing by introducing autonomous, goal-driven systems that learn, act, and collaborate across the ecosystem, moving beyond…

Marketing, advertising, and sales technologies are converging into interconnected systems, moving away from operating independently to support the entire customer…

Despite reaching $131 billion in 2023, the martech sector struggles to deliver measurable growth due to organizational and operational failures.…

The quiet martech movement emphasizes seamless integration and user experience in marketing technology, prioritizing tools that empower teams rather than…

Salesforce Marketing Cloud, originally ExactTarget, has evolved dramatically from a single-channel email tool to an omnichannel platform and is now…

The Open Semantic Interchange (OSI) standard addresses data fragmentation in marketing by enabling different technologies to communicate using shared definitions…

A robust Digital Asset Management (DAM) system is essential for AI marketing success, as it provides the structured, metadata-rich foundation…

Specializing in a single martech platform can enhance expertise and influence but risks narrow perspectives and reduced career flexibility, requiring…

Effective AI decisioning requires a disciplined approach centered on high-quality data, clear guardrails, and measurable incremental wins to evolve beyond…

Creative Operations (CreativeOps) is essential for maximizing the value of marketing technology by providing the structure and processes needed to…