marketing automation

Pomelli is an AI tool from Google Labs and DeepMind, currently in public beta for English-speaking users in the US,…

Account-based marketing (ABM) is now accessible to small businesses due to affordable technology and automation, enabling them to focus on…

Social marketing teams increasingly use efficiency as a primary ROI metric, but many struggle with operational inefficiencies that drain time…

Email marketing offers HVAC companies a high ROI of $36-40 per dollar spent, helping maintain customer relationships and generate recurring…

Effective event management requires specialized email marketing platforms that automate communications, personalize messaging, and track engagement to transform attendees into…

Modern marketing technology, despite enabling personalized communication, is paradoxically leading to uniformity across the industry as competitors adopt similar tools…

Adobe is integrating generative AI and intelligent agents into its content workflows, enhancing creative and marketing teams' ability to produce…

Email marketing helps restaurants manage customer traffic, promote specials, and build loyalty through automated communications and personalized campaigns. Implementing targeted…

AI enables real-time monitoring and optimization in digital marketing by identifying issues and automatically responding to campaign metrics, shifting from…

Mondelez International is adopting AI to create television commercials, aiming to significantly reduce marketing production costs and marking a major…

The dominant theme at INBOUND was AI, with marketers facing chaos from disconnected experiments and a gap between potential and…

Positionless Marketing enables rapid, technology-driven campaign execution by a single marketer, eliminating departmental delays and boosting customer retention through immediate…

AI email subject line optimization uses data analysis and continuous testing to predict engagement and drive opens, clicks, and conversions,…

Machine learning enables personalized email marketing by analyzing customer behavior to predict preferences and optimize message timing, moving beyond generic…

Enterprise generative AI tools integrate directly into business workflows and systems to deliver measurable improvements in marketing, sales, and customer…

Twilio's new data tools enhance marketer confidence by providing comprehensive visibility and control over customer interactions, enabling faster responses and…

Salesforce has launched Agentforce 360, an AI-driven platform that integrates virtual agents into its ecosystem, focusing on Slack to automate…

AI-powered analytics in email marketing now predict subscriber behavior, optimize send times, and track revenue attribution, transforming raw data into…

Sustainable growth relies more on cultivating loyalty in existing customers than on acquiring new ones, as retention and upselling are…

Google has launched an open-source MCP Server on GitHub, enabling developers to integrate AI into digital marketing operations and allowing…