marketing automation

Machine learning enables personalized email marketing by analyzing customer behavior to predict preferences and optimize message timing, moving beyond generic…

The primary challenge in migrating B2B SaaS CRMs is preserving marketing automation workflows that drive revenue and customer engagement, as…

AI-powered analytics in email marketing now predict subscriber behavior, optimize send times, and track revenue attribution, transforming raw data into…

Sustainable growth relies more on cultivating loyalty in existing customers than on acquiring new ones, as retention and upselling are…

Google has launched an open-source MCP Server on GitHub, enabling developers to integrate AI into digital marketing operations and allowing…

Marketing has evolved from rigid rule-based systems to dynamic AI-driven decisioning, enabled by cloud data warehouses that provide comprehensive customer…

ActiveCampaign introduced autonomous marketing powered by over 25 specialized AI agents, shifting from traditional campaign management to intelligent, outcome-focused systems.…

AI decisioning enables hyper-personalized marketing at scale but is often underutilized due to poor data quality, weak integration, and under-optimized…

Google Ads has launched a significantly improved documentation guide for its Ads scripts, making building, testing, and customizing automations far…

Generative AI adoption in marketing has surged to 85%, up from 75% a year ago, with 80% of marketers already…

Generative AI is delivering significant ROI, with 93% of CMOs and 83% of marketing teams now reporting measurable returns, driven…

Monday.com has launched Monday Campaigns, an AI-powered CRM tool for marketers that integrates marketing and sales functions to streamline campaign…

Customer expectations have shifted, demanding genuine personalization over superficial tactics like using a first name in emails. Advanced personalization, driven…

AI is widely adopted in both B2B and B2C marketing, enhancing creativity, efficiency, and scalability across content creation, copywriting, and…

Marketing teams are increasingly adopting AI to boost content output and efficiency amid rising demands and budget constraints. Consumer skepticism…

The Agent2Agent (A2A) protocol is an open standard that enables AI agents from different vendors to collaborate seamlessly, improving interoperability…

AI-driven decisioning enables highly personalized marketing by processing vast data in real-time, moving beyond traditional rules-based campaigns. Success depends on…

AI is fundamentally restructuring shopping, marketing, and tech infrastructure by acting as a primary filter and decision-maker in consumer purchases,…

Marketing operations professionals often get stuck in reactive tasks, which prevents them from contributing to strategic growth and innovation. Remaining…

MCP servers enable AI models to interact with external data and applications, allowing them to perform complex, autonomous tasks for…