marketing analytics

Focus on your audience's needs by identifying their key decisions and required insights, rather than just presenting data, to ensure…

Marketing mix modeling (MMM) is essential for measuring campaign effectiveness across channels, especially with increasing privacy restrictions limiting user-level tracking.…

HubSpot's September 2025 release introduces efficiency-focused enhancements, including improved reporting, data management, and AI-driven automation to streamline workflows and address…

Marketers' confidence in performance measurement tools has stalled, with many reporting no improvement or a decline in trust, and internal…

SEO strategy requires reliable data from key reports to guide budget decisions, identify opportunities, and maintain credibility with stakeholders. The…

YouTube's Brand Pulse Report provides a unified view of brand performance by integrating data from paid campaigns, creator collaborations, and…

Google Analytics 4 (GA4) has become the standard for digital marketing analytics, replacing Universal Analytics with an event-driven model that…

The core challenge in marketing is not data collection but effectively activating insights through better collaboration, data hygiene, and resource…

Marketers face significant challenges with fragmented and siloed data, making it difficult to integrate and utilize effectively for actionable insights.…

Understanding true customer acquisition cost (CAC) is essential for informed financial decisions and sustainable growth, as oversimplified methods lead to…

Google has launched its Trends API in a limited alpha phase, offering select testers early access to more reliable search…

AI-driven discovery is changing how users find websites, but analytics platforms like GA4 fail to track this traffic separately, lumping…

Smart marketers focus on probabilities over certainties, as market viability and campaign success involve inherent unpredictability despite data analysis. Marketing…

Google Analytics now offers powerful updates for digital marketers. Direct Reddit Ads integration unifies campaign reporting, while new lead generation…

Vanity metrics like website traffic and social media followers often lack meaningful insights; instead, focus on conversion rates and lead…

Supermetrics acquires Relay42, combining its data integration strengths with Relay42's real-time personalization technology to offer unified customer insights for marketers.…

Precision targeting significantly boosts advertising returns, with refined audience selection increasing return on ad spend (ROAS) by up to 9x…