keyword targeting

Business

Outsmart Competitors: A Guide to Paid Search Campaigns

Competitor bidding in paid search is ethically and legally permissible if ad copy avoids trademark infringement and landing pages are…

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Artificial Intelligence

Google Explains Ad Placements in AI Overviews

Google clarified ad placements in AI Overviews, allowing ads above/below or within the content but not simultaneously in both positions.…

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