The IAB Tech Lab has launched the Event and Conversion API (ECAPI), a new standardized protocol to create a universal…
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The digital advertising industry is adopting a strategic plan for **agentic AI**, focusing on enhancing existing standards like OpenRTB to…
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The IAB Tech Lab has introduced a standardized portfolio of six core CTV ad formats and updated its programmatic guide…
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The IAB Tech Lab has released a draft Deals API to standardize and automate the synchronization of private advertising deal…
Read More »The IAB Tech Lab has updated the Global Privacy Protocol (GPP) to include new state-level privacy laws and will transition…
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The digital advertising landscape is shifting toward live streaming, prompting IAB Tech Lab to release the Live Event Ad Playbook,…
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