google shopping ads

BigTech Companies

Google Tightens Shopping Ad Rules Before 2026

Google is expanding Shopping ad promotions to include subscription-based offers and common retail abbreviations like BOGO, giving merchants more flexible…

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AI & Tech

Google Shopping Ads Add Local Store Location Labels

Google is testing local store location labels within Shopping ads, showing a merchant's city to provide immediate geographical context and…

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BigTech Companies

Google Tests Regional Pricing in Shopping Ads

Google is testing a beta feature that lets retailers display region-specific loyalty program prices directly within their Shopping ads, aiming…

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BigTech Companies

Black Friday’s Google Ads Waste Exposed

Many brands waste marketing budgets on Black Friday by running Google Shopping ads for out-of-stock products, leading to financial losses…

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Artificial Intelligence

Google’s Smart Cropping May Be Cutting Your Ad Images

Google's Smart Cropping feature in Merchant Center automatically zooms in on product images, sometimes resulting in awkwardly cropped ads that…

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BigTech Companies

Google Now Allows Subscriptions in Shopping Ads

Google now allows U.S. merchants to sell physical goods through subscriptions directly in Shopping ads, enhancing shopper convenience and seller…

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BigTech Companies

Google Tightens Misrepresentation Rules for Shopping Ads & Listings

Google has clarified its Misrepresentation policy with additional examples and guidance to help marketers understand the rules without changing enforcement.…

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BigTech Companies

Google’s New Shopping Ads Pricing Guide: Optimize Your Strategy

Google has released a guide to help merchants understand and use pricing features in Shopping ads and free listings, including…

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BigTech Companies

Amazon Ditches Google Ads: What Optmyzr’s Study Reveals

Amazon's sudden withdrawal from Google Shopping advertising in July 2025 initially led to increased impressions and clicks at lower costs…

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