generative ai marketing

The IAB has released a new framework that requires marketers to disclose their use of AI only when it significantly…

Nintendo has denied using AI for its My Mario toy line marketing, confirming all images feature real human models and…

The traditional separation between Creative Operations and Marketing Operations is creating inefficiency, as modern marketing technology functions as a single,…

The traditional, siloed assembly-line model of marketing is obsolete, as modern technology enables integrated, agile workflows where data, creative, and…

Large language models (LLMs) are becoming a primary research tool, shifting trust to AI-driven recommendations and making a brand's presence…

Modern marketing is shifting from one-way personalization to a participatory model, where AI enables real-time, bespoke experiences that transform customers…

Generative AI tools enable marketing teams to create content, optimize campaigns, and engage customers more efficiently by leveraging algorithms for…

The traditional separation between SEO and PPC is dissolving, requiring an integrated approach for brand visibility as search engines evolve…

Generative AI adoption in marketing has surged to 85%, up from 75% a year ago, with 80% of marketers already…

A Vodafone ad in Germany featured an AI-generated spokesperson that exhibited unsettling, uncanny valley traits such as unnatural hair movement…

The marketing funnel is now driven by AI, analyzing user prompts for intent and forming real-time, dynamic cohorts instead of…

AI chatbots are transforming consumer query habits, pushing brands to adapt their visibility strategies, with Adobe introducing the LLM Optimizer…

Netflix plans to introduce AI-powered mid-roll and pause ads by 2026 to enhance viewer engagement and revenue while keeping subscription…