gen z marketing

Business

Gamers & Experts Drive Brand Growth in the Creator Economy

June 14, 2025
Three individuals sit in chairs on a panel, engaging in conversation. A woman in brown speaks into a microphone, flanked by a woman in black and a man in pink.

Gaming platforms and digital creators are helping brands authentically engage Gen Z through esports and social communities, with strategic influencer…

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Artificial Intelligence

Gen Z Reshapes Higher Ed Martech Stacks for the Future

June 6, 2025
Four college students collaborate around a table, laptops open, engaged in discussion.

Gen Z is transforming higher education marketing by demanding authentic, peer-driven content on platforms like TikTok and YouTube, replacing traditional…

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BigTech Companies

Fizz Sues Instacart & Partiful Over App Trademark Infringement

May 8, 2025
Five iPhone screenshots show the Fizz app's interface. Anonymous posts and polls from Chapman, Wake Forest, Rice, Stanford, and Tulane universities are displayed, using a purple and white color scheme.

A social media startup, Fizz, is suing Instacart and Partiful for trademark infringement, alleging they copied its brand name to…

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