franchise strategy

Business

Krafton Plans 26 New Games, Seeks Next Big Franchise

Krafton is developing 26 new games, with 12 launching in the next two years, as part of a strategy to…

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Entertainment

Dead Island 2 Delayed 8 Years to Avoid ‘Franchise-Killing’ Flop

Dead Island 2's eight-year delay was strategic, as player feedback revealed critical flaws in early versions, preventing a potential franchise-killing…

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