StackAdapt has launched an integrated martech suite combining email marketing, first-party data activation, and programmatic advertising into a unified platform…
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Omantel and Publicis Groupe have launched Oman's first AI-powered AdTech platform, aligning with Oman Vision 2040 to advance the nation's…
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GrowthLoop's new platform helps retailers efficiently organize and activate their first-party data to scale media sales and drive revenue through…
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Many businesses struggle to fully utilize first-party data due to fragmented technology, misaligned structures, and organizational resistance, despite its growing…
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The past year has been highly challenging for CMOs due to shifting consumer behaviors, economic volatility, and rapid technological change,…
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Retail media has evolved into a key marketing strategy, offering brands precise targeting and broad reach across the entire consumer…
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Google introduced new marketing tools at Google Marketing Live 2025, focusing on testing, measurement, and data management to improve campaign…
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Google launched new advertising tools to enhance first-party data use and improve iOS conversion tracking amid tightening privacy regulations. Key…
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The digital marketing terrain is undergoing a seismic shift. For years, marketers relied heavily on third-party cookies to track users…
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The media industry is in the midst of a seismic transformation. From AI-driven newsrooms to the rise of the “zero-click…
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