Google launched a new podcast, "Ads Decoded," to provide deeper educational content for advertisers and improve communication about its platform…
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Google has integrated Google Maps as a new, selectable channel within its Demand Gen advertising campaigns, allowing marketers to target…
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YouTube is testing a beta feature that automatically reduces costs for underperforming Demand Gen Target CPA campaigns to help advertisers…
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Custom segments in Google Ads enable precise audience targeting by leveraging user interests, search behaviors, and browsing data, moving beyond…
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Google Ads is launching an automated tool that converts existing image and text ads into videos optimized for multiple formats,…
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Google Ads is testing a new optimization tool for Demand Gen campaigns that incorporates view-through conversions into bidding strategies, improving…
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Google Ads has introduced a new Campaign Type attribute in the Channel Performance report, hinting at future expansion beyond Performance…
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Google has enhanced Demand Gen campaign reporting by adding detailed YouTube analytics, allowing advertisers to see performance across different YouTube…
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Google Ads Audience Builder introduces a streamlined interface for audience targeting in Demand Gen, Video, and Performance Max campaigns, marking…
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