data-driven marketing

Business

Privacy Can Fix Broken Marketing Strategies

June 19, 2025
Marketing call to action: 'Marketers, time to leave your comfort zone.' Future-proof your marketing with privacy-led tactics. Learn more at SMX Advanced.

Privacy is fundamentally changing marketing strategies, shifting focus from traditional data-driven tactics to trust and transparency as key performance drivers.…

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Artificial Intelligence

How AI in Market Research Impacts Agency & Brand Marketers

May 6, 2025
Business professional reading market research

AI adoption in market research is rapidly increasing, with 74% of researchers using AI tools, mainly for data analysis (81%)…

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