customer engagement

Standard buyer personas often fail because they rely on basic demographics and lack the nuanced details of consumers' multifaceted identities,…

Many B2B lead nurturing campaigns fail by using generic, automated sequences that disengage prospects instead of building relationships. Effective nurturing…

Yelp's 2025 Fall Release introduces over thirty-five AI features, including Yelp Assistant and Menu Vision, to make local search more…

Brennan has implemented NiCE CXone Mpower, transitioning from outdated on-premises telephony to a cloud-native platform to enhance operational efficiency and…

Email remains the most universal and resilient marketing tool, serving as the backbone of digital communication and supporting all other…

Sumerge demonstrated how real-time personalization is transforming customer interactions and driving significant revenue growth for businesses. The approach shifts from…

AI-powered analytics in email marketing now predict subscriber behavior, optimize send times, and track revenue attribution, transforming raw data into…

Modern customers expect personalized, timely interactions across all platforms, with engagement relying on meaningful experiences that fit into their daily…

A brandom is a dedicated community of fans with a profound emotional connection to a brand, going beyond customer satisfaction…

Digital discovery is shifting from high traffic volume to more meaningful engagement, with AI creating fewer but higher-value interactions that…

Australian consumer goods companies are aggressively adopting AI to drive growth and maintain competitiveness, with 85% of leaders believing autonomous…

iOS 26 introduces an "Unknown Sender" filter that will divert SMS messages from unrecognized numbers away from the main inbox,…

Positionless Marketing replaces traditional siloed approaches with an integrated, agile framework, enabling faster and more personalized consumer engagement. It empowers…

The widespread use of AI is creating a "Sea of Sameness" in digital content, making it harder for brands to…

A well-defined brand voice differentiates a brand from competitors, builds trust, and fosters long-term customer loyalty by making the brand…

Identifying your target audience is the foundation of sustainable growth, as it sharpens messaging and improves campaign effectiveness. A target…

AI-driven decisioning enables highly personalized marketing by processing vast data in real-time, moving beyond traditional rules-based campaigns. Success depends on…

Google has launched new tools for retailers to display loyalty program benefits like member pricing and shipping perks directly in…

Zero-party data, willingly shared by users, replaces traditional tracking methods, fostering trust and transparency in customer interactions. Privacy regulations and…

Stats alone can't achieve success; strategic storytelling helps startups stand out by creating emotional connections. Your brand narrative should acknowledge…