customer acquisition cost

Traditional marketing metrics are lagging indicators that document past performance but offer limited insight into future revenue growth. Leading indicators,…

Traditional marketing metrics are often lagging indicators that report past performance, creating a gap in forecasting future revenue growth, especially…

Understanding true customer acquisition cost (CAC) is essential for informed financial decisions and sustainable growth, as oversimplified methods lead to…

ROAS provides a short-term view of campaign efficiency but fails to account for long-term business health, profitability, and overall customer…