cross-channel measurement

Artificial Intelligence

Turn Google Analytics Into Your Business Growth Engine

January 30, 2026
Google Ads Decoded features two smiling women discussing Google Analytics.

Google Analytics 4 (GA4) is evolving from a reporting tool into a cross-channel measurement platform, aiming to unify data across…

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Artificial Intelligence

Google launches new testing, measurement & data tools

May 22, 2025
Google Ads data manager interface showing connected products, data sources, and recommendations for linking accounts.

Google introduced new marketing tools at Google Marketing Live 2025, focusing on testing, measurement, and data management to improve campaign…

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