cost-per-click reduction

BigTech Companies

Stop Wasting Google Ads Budget: Avoid Bidding Against Yourself

July 28, 2025
Webinar graphic: "The Hidden Cost of Google Ads: Stop Wasting Budget Bidding Against Yourself." Features John Beresford and Jenn Paterson.

Many businesses waste Google Ads budget by competing against themselves in branded searches, driving up costs without added value due…

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