conversion tracking

Google Ads has introduced the "Original Conversion Value" column, showing the raw conversion value before automated adjustments like value rules…

AI is reshaping PPC advertising by automating campaign management and creative tasks, requiring advertisers to adapt strategically despite reduced transparency…

Performance Max campaigns are goal-based systems where Google's AI autonomously targets users likely to convert, rather than allowing manual audience…

Google Ads is changing its default conversion tracking on November 17 to enhance campaign efficiency by reducing wasted ad spend.…

Google Ads has shifted to an AI-driven platform, offering efficiency but requiring strategic oversight to align automation with true business…

Google Ads remains a viable option for small and medium-sized enterprises, despite increasing competition and rising costs, by focusing on…

Google Ads requires a clear strategy with defined goals and conversion tracking to avoid wasting money and measure performance effectively.…

Key SEO metrics like email/SMS opt-ins and non-branded search growth reveal content's impact on revenue and engagement, helping tailor strategies…

Vanity metrics like website traffic and social media followers often lack meaningful insights; instead, focus on conversion rates and lead…

To demonstrate social media's business value, marketers must shift from vanity metrics to measurable outcomes that align with revenue and…

Shopify is revamping its checkout process, and if you use Google Ads or Analytics, you’ll need to act quickly.