consumer insights

Artificial Intelligence

Audit Your Brand with Search Data: A Step-by-Step Guide

May 22, 2025
Website traffic analytics dashboard showing keywords, traffic, cost, and a graph of estimated traffic trend from January 12th to 25th.

Search data reveals critical consumer insights beyond surface metrics, helping brands address concerns and strengthen market position, as seen in…

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Artificial Intelligence

How AI in Market Research Impacts Agency & Brand Marketers

May 6, 2025
Business professional reading market research

AI adoption in market research is rapidly increasing, with 74% of researchers using AI tools, mainly for data analysis (81%)…

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