community building

Brands are shifting to customer influencer programs to build authentic connections, responding to consumer fatigue with polished influencer campaigns and…

Bumble has redesigned its BFF platform to focus on friend groups and community building, responding to younger users' desire for…

Google Play Games is updating to allow users to showcase achievements, track progress, and build communities through their profiles for…

Transforming engaged users into content creators amplifies brand reach and fosters authentic connections, as demonstrated by Katie Parkes' success at…