campaign performance

BigTech Companies

Google Adds Seasonal Bid Controls for App Campaigns

Google has launched a beta feature for App Campaigns that introduces seasonal bid controls to help advertisers manage campaigns during…

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Business

TranUnion: Better Targeting Boosts ROAS

Precision targeting significantly boosts advertising returns, with refined audience selection increasing return on ad spend (ROAS) by up to 9x…

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Artificial Intelligence

2025’s Best Looker Studio SEO Dashboard for Campaigns

Looker Studio is a versatile tool for SEO professionals, enabling dynamic dashboards that integrate data from multiple sources for customized…

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