brand safety

Google Ads has introduced a centralized, account-level setting for managing placement exclusions, streamlining the process across eligible campaign types like…

AI is enhancing advertising by improving existing processes like ad measurement, fraud detection, and brand safety, allowing for greater precision…

Adobe has launched AI Foundry, a service that helps businesses create custom generative AI models trained on their own intellectual…

Google AdSense is replacing its Ad Networks blocking tool with a new Authorized Buyers system, starting November 6, which defaults…

Google is replacing its "Ad networks" feature with a new "Authorized Buyers" system in AdSense and Ad Manager, giving publishers…

YouTube is reinstating channels previously banned under old COVID-19 and election rules, marking a major shift in moderation toward free…

Gaming platforms and digital creators are helping brands authentically engage Gen Z through esports and social communities, with strategic influencer…