AI Search

Reddit is suing Perplexity for allegedly conspiring to illegally scrape its content from Google search results, bypassing anti-scraping protections. Reddit…

OpenAI's Atlas browser aims to establish ChatGPT as the central hub for information retrieval, targeting its 800 million weekly users…

Reddit has expanded its AI-powered search tool to support five major languages—French, German, Spanish, Italian, and Portuguese—making it accessible to…

AI-powered search is transforming the B2B buyer journey by providing conversational, synthesized answers to detailed questions, reducing the need for…

Online brand perception is now shaped by both traditional search results and generative AI platforms, directly influencing public trust and…

AI search is transforming how users find information, but core SEO principles like relevance and credibility remain essential for ensuring…

SEO remains essential for online visibility despite AI advancements, as core optimization principles like technical proficiency and quality content continue…

AI is fundamentally reshaping digital marketing and search engine dynamics, challenging traditional content monetization and forcing professionals to adapt their…

The digital search environment is evolving with AI, creating both opportunities and significant risks for businesses, including threats from competitors…

Digital discovery is shifting from high traffic volume to more meaningful engagement, with AI creating fewer but higher-value interactions that…

A brand's success now depends on its technical foundation, as AI and search engines construct brand narratives from website infrastructure,…

OpenAI's ChatGPT is rapidly transitioning from niche tool to mainstream adoption, with projections suggesting it could reach over 1 billion…

Brave Search has launched Ask Brave, an AI feature that provides detailed, comprehensive responses to queries, operating alongside the existing…

The customer journey has evolved, with authentic user conversations on platforms like Reddit now being more influential than traditional marketing,…

Generative Engine Optimization (GEO) is emerging as a potential new discipline separate from SEO, driven by evolving AI technologies and…

GEO is gaining traction as a practical evolution in search optimization, moving beyond theoretical debate into early adoption by marketers…

AI Overviews are compressing search results and reducing click-through rates, requiring closer collaboration between SEO and paid media teams to…

AI-driven search tools are transforming user discovery and purchasing decisions by anticipating needs and summarizing information, making adaptation essential for…

Perplexity has made a $34.5 billion bid to acquire Google Chrome, aiming to leverage Chrome's user base and enhance its…

Generative AI is transforming SEO by creating new opportunities for brands to reach audiences more effectively, with 73% of marketers…