AI is fundamentally changing search monetization, with Google testing Shopping ads in AI Overviews and Microsoft releasing a practical playbook…
Read More »ai overviews
Google Search is undergoing a fundamental transformation, shifting from simple keyword queries to AI-driven, conversational searches, which is reshaping user…
Read More »
AI-driven search summaries have not replaced SEO but added a critical new layer, requiring brands to win visibility both in…
Read More »
Google's AI Overviews have drastically reduced non-brand search traffic for some B2B topics, with LinkedIn reporting up to a 60%…
Read More »
Google is exploring a policy shift to allow website owners to opt out of AI-powered search features, responding to publisher…
Read More »
The rise of AI Overviews in search results has decoupled brand visibility from direct traffic, as users often get answers…
Read More »
Google Search Console counts a single impression when the same URL appears in both an AI Overview and the standard…
Read More »
Google's AI Overviews appear primarily for financial queries seeking explanation or synthesis, like "what is an IRA," but are withheld…
Read More »
Google's AI Overviews for German health queries frequently cite YouTube as a top source, raising concerns about prioritizing accessible video…
Read More »
Google's AI Overviews in search results are dynamically shown or removed based on user engagement, with the feature being pulled…
Read More »
YouTube has evolved from a social platform into essential search infrastructure, with its content now prominently featured in Google's main…
Read More »
Google's AI Overviews shift search from ranking links to generating comprehensive answers, but this causes **geographic leakage** by prioritizing semantic…
Read More »
Google is testing a new blue "Send" button that replaces the AI Mode button in the search bar once a…
Read More »
Apple is expanding its App Store Search Ads inventory in 2026, adding new placements beyond the top search result, which…
Read More »
Google's AI Mode has reached 75 million daily users, marking its shift from an experiment to a core search component,…
Read More »
New research shows web pages ranking for related "fan-out" queries are significantly more likely to be cited in Google's AI…
Read More »
The rise of AI Overviews and Answer Engine Optimization (AEO) is fundamentally changing online discovery, making adaptation essential for brand…
Read More »
Google is enhancing its AI Mode to show more source links within AI-generated responses, aiming to increase transparency about information…
Read More »
The modern link-building landscape requires a focus on building genuine authority for AI-influenced search, prioritizing strategies like original research and…
Read More »
Google's 2025 advertising updates were dominated by AI, driving automation and reshaping core platforms like Search, YouTube, and Performance Max…
Read More »