ai in marketing

AI Overviews are transforming search, causing a sharp decline in paid click-through rates and restructuring ad inventory, particularly for informational…

A major disconnect exists in marketing, where most professionals recognize the need for two-way customer conversations but struggle to respond…

Effective loyalty programs require a strategic, human-centered approach that builds genuine relationships, moving from abstract ideas to a testable draft…

Marketing automation platforms are evolving from basic email schedulers into intelligent, AI-driven systems that orchestrate personalized customer experiences in real…

Adaptive marketing is a flexible strategy where brands continuously adjust campaigns using real-time data like consumer behavior and technology to…

Most marketers report that their measurement systems are outdated, lacking the speed, accuracy, or trustworthiness needed to justify ROI in…

In an AI-driven marketing landscape, the indispensable value of agencies lies in uniquely human relational skills like building trust and…

The true potential of AI in marketing lies in a strategic hybrid model, combining AI's analytical power with the reliability…

Marketing teams must move beyond fragmented reports to build a unified measurement framework that connects data, adds context, and integrates…

The MarTech Conference focused on AI's expanding role in marketing, featuring discussions on how it reshapes strategies, governance, and workflows,…

Marketing operations success is now measured by operational enablement and scalability rather than just pipeline generation, focusing on empowering teams…

AI is fundamentally changing consumer discovery and purchasing by shifting influence earlier in the journey, with tools like AI Overviews…

The modern marketing career is nonlinear, with professionals frequently changing roles, industries, or employment types due to economic shifts and…

Marketing professionals face high AI disruption, with 69% of their core skills positioned for transformation, ranking fourth among professions analyzed.…

Marketing teams often build data foundations only to see them become outdated by new technologies, leading to disrupted workflows and…

Marketing teams are increasingly adopting AI to boost content output and efficiency amid rising demands and budget constraints. Consumer skepticism…

Modern customer journeys are nonlinear and fragmented across channels, requiring brands to consistently engage audiences where they already spend time…

The true power of AI in marketing lies in the combination of its scalability with human curiosity, which drives depth,…

AI is increasingly replacing entry-level marketing roles by automating repetitive tasks, which threatens the traditional talent pipeline and reduces opportunities…

The conversation with Deema Tamimi highlights the evolving role of AI in marketing, where it acts as a co-creator to…