Eagle Eye has launched Smart Rewards, a real-time customer engagement platform that enhances omnichannel retail loyalty by delivering targeted incentives…
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Google Search ad revenue surged in Q3 2025 as Amazon withdrew from Google Shopping auctions, creating opportunities for other retailers…
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The Salesforce Winter '26 release introduces **Agentforce** as a central innovation, enhancing marketing strategies with AI-driven tools for personalized customer…
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Businesses using advanced personalization strategies see 16% higher conversion rates compared to basic approaches, directly impacting revenue growth. 80% of…
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Performance Max campaigns, launched in 2021, automate multi-format advertising but spark debate over control versus value, depending on business goals…
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The digital marketing landscape is shifting as AI-powered search tools like ChatGPT replace traditional search methods, prompting brands to adapt…
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Most ABM strategies rely on outdated data, but integrating sales conversation insights (e.g., via Clay-Gong) enables hyper-targeted campaigns. Traditional ABM…
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Google unveiled Marketing Advisor, an AI assistant for Chrome that provides real-time guidance and automated optimizations for digital marketing workflows,…
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