ai-driven marketing

AI agents are transitioning from supportive tools to primary commercial actors, directly influencing purchases and generating significant revenue, as evidenced…

Vibe marketing shifts campaign creation from technical processes to intuitive, AI-driven workflows, allowing marketers to use natural language and no-code…

Performance Max (PMax) campaigns are AI-driven marketing tools from Google and Microsoft that automate creative management and audience targeting, with…

AI-driven agents are transforming marketing by moving from pilot programs to full-scale production, integrating AI into daily workflows, and aligning…

Eagle Eye has launched Smart Rewards, a real-time customer engagement platform that enhances omnichannel retail loyalty by delivering targeted incentives…

Google Search ad revenue surged in Q3 2025 as Amazon withdrew from Google Shopping auctions, creating opportunities for other retailers…

The Salesforce Winter '26 release introduces **Agentforce** as a central innovation, enhancing marketing strategies with AI-driven tools for personalized customer…

Businesses using advanced personalization strategies see 16% higher conversion rates compared to basic approaches, directly impacting revenue growth. 80% of…

Performance Max campaigns, launched in 2021, automate multi-format advertising but spark debate over control versus value, depending on business goals…

The digital marketing landscape is shifting as AI-powered search tools like ChatGPT replace traditional search methods, prompting brands to adapt…

Most ABM strategies rely on outdated data, but integrating sales conversation insights (e.g., via Clay-Gong) enables hyper-targeted campaigns. Traditional ABM…

Google unveiled Marketing Advisor, an AI assistant for Chrome that provides real-time guidance and automated optimizations for digital marketing workflows,…