ai-driven marketing

Artificial Intelligence

Clay & Gong: The Secret to ABM Success

June 13, 2025
Abstract digital illustration of a stone disc with binary code and data streams, representing ABM and CM processes.

Most ABM strategies rely on outdated data, but integrating sales conversation insights (e.g., via Clay-Gong) enables hyper-targeted campaigns. Traditional ABM…

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Artificial Intelligence

Google’s AI Marketing Advisor for Advertisers Coming to Chrome

May 22, 2025
Woman in red dress presents on stage; large screen behind her shows 'The future of advertising is here' with diverse ad examples.

Google unveiled Marketing Advisor, an AI assistant for Chrome that provides real-time guidance and automated optimizations for digital marketing workflows,…

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