Netflix May Launch Its Own Video Podcasts
â–Ľ Summary
– Netflix is expanding its video podcast ambitions beyond its Spotify deal by creating original exclusive content for its platform.
– The company is reportedly contacting talent for new shows and updating its mobile app layout to feature video podcasts.
– Netflix recently partnered with Spotify to add 16 video podcasts and is in talks with iHeartMedia and SiriusXM for more licensed content.
– Netflix is testing the viability of podcasts on its service with short-term licenses, some valued under $10 million for one year.
– The video podcast trend is growing, with YouTube leading, and competitors like Spotify and TikTok also launching their own video podcast initiatives.
Netflix appears to be moving beyond its recent Spotify partnership to develop its own exclusive video podcasts, according to a new report. The streaming giant is reportedly reaching out to creators and planning app updates to accommodate this fresh content category. This initiative signals a deeper commitment to video podcasts, expanding on last month’s deal that brought 16 Spotify video podcasts to Netflix’s library.
Sources indicate that Netflix has engaged in discussions with talent to produce original video podcasts solely for its platform. The company is also said to be modifying its mobile application layout, making it easier for subscribers to discover and access these new shows. Beyond the Spotify arrangement, Netflix has allegedly held talks with other major audio companies, including iHeartMedia and SiriusXM, to license additional podcast content for its service.
Netflix is reportedly testing the waters with relatively short-term licensing agreements, some valued below $10 million and lasting only about a year. This cautious approach suggests the company is still evaluating whether podcasts can successfully attract and retain viewers on its streaming platform.
This push into video podcasts reflects a broader industry trend, with many platforms recognizing the format’s growing popularity. YouTube remains a dominant destination for both listening to and watching podcasts, prompting other services to follow suit. Spotify recently introduced video podcasts on its updated Apple TV app, and even TikTok has entered the space through a collaboration with iHeartMedia, offering users podcast clips and highlights directly within the social media app.
(Source: The Verge)
