ContentGram & FAST Channels TV Launch CG Central for African Stories
▼ Summary
– ContentGram Studios Africa has partnered with FAST Channels TV to launch CG Central, a new FAST channel offering African stories globally.
– CG Central features a lineup of original African content, including sitcoms like Squatterz and dramas like The Chronicles, focusing on culture and family values.
– The channel aims to deliver unfiltered, heartfelt African stories to global audiences, particularly targeting the African diaspora and family-centered viewers.
– Through this partnership, CG Central utilizes FAST Channels TV’s technology for distribution and monetization without upfront costs.
– The launch is strategically timed for Q4’s high-advertising season to attract brands seeking to connect with audiences via premium African content.
A new partnership between ContentGram Studios Africa and FAST Channels TV has officially launched CG Central, a groundbreaking free ad-supported streaming television channel dedicated to showcasing vibrant African storytelling. This innovative platform brings emotionally powerful and culturally rich content directly to global audiences, offering a diverse lineup of original series that celebrate African life, humor, and family values.
CG Central presents a compelling mix of entertainment, ranging from laugh-out-loud sitcoms to deeply engaging dramas, all firmly rooted in authentic African experiences. The channel’s initial programming includes several standout titles. Squatterz delivers street-smart comedy that has already earned a loyal following, while Birds of a Feather offers a heartwarming family comedy centered on community connections. For those who enjoy suspense, The Chronicles provides a gripping family drama filled with real-life tension and emotional depth. Additional original series are in development, including the much-anticipated sitcom Tade Knows Too Much and other inspirational narratives.
Seun Arowojolu, Executive Creative Director of ContentGram Studios Africa, expressed the channel’s mission, stating, “We are Bold. We are Vibes. We are Family. We are CG Central. This channel is not just a platform , it’s a heartbeat. A place where heartfelt stories from Africa meet the world without filters, full of energy, truth, and pride.”
By collaborating with FAST Channels TV, CG Central gains access to a sophisticated network offering professional playout, worldwide distribution, and advanced monetization tools. This allows the channel to reach international viewers effectively without incurring significant upfront technology expenses.
Russell Foy, CEO of FAST Channels TV, commented on the collaboration, saying, “We’re proud to collaborate with ContentGram Studios Africa. CG Central brings an authentic and exciting voice to FAST TV , and we’re here to help them thrive.”
Designed with today’s globally-minded and diverse viewership in mind, CG Central specifically targets family-oriented audiences and the youth-driven African diaspora. All programming is available in English and spans multiple popular genres, including comedy and sitcoms, African culture and stories, drama, family entertainment, and inspirational reality content.
The launch is strategically timed to align with the fourth quarter’s peak advertising season, creating valuable opportunities for brands looking to engage worldwide audiences through high-quality African storytelling.
(Source: Streaming Media)
