Sony Spotlights Tapmad’s Role in Pakistan’s Digital Entertainment Boom
▼ Summary
– Sony has recognized Tapmad as Pakistan’s leading OTT streaming platform, highlighting its innovation, experimentation, and support for local creators since 2017.
– Tapmad offers premium live sports, original productions, and diverse on-demand content, providing a homegrown alternative to global streaming services.
– The company’s success is attributed to a culture of experimentation, data-driven strategies, and learning from failures, as stated by Chief Commercial Officer Bilal Naushad.
– Tapmad focuses on continuous innovation and a user-centric approach to maintain a superior product, according to Chief Operating Officer Aly Rana.
– Sony and Tapmad collaborate to empower local talent and promote original storytelling that reflects Pakistan’s vibrant culture.
Sony has drawn attention to the remarkable ascent of Tapmad, Pakistan’s foremost over-the-top streaming service, applauding its innovative trajectory and dedication to nurturing local talent since its inception in 2017. The recognition underscores Tapmad’s pivotal role in reshaping the nation’s digital entertainment landscape and establishing fresh benchmarks for both live and on-demand streaming.
For nearly a decade, Tapmad has become the go-to destination for high-quality live sports, exclusive original series, and a wide array of on-demand programming. It provides millions of Pakistani viewers with a sophisticated, locally-rooted option that stands apart from international competitors. A recent Sony documentary, Inside Tapmad: Pioneering OTT, produced by Zainab Nasir of Sony Middle East and Africa, offers an intimate look at the company’s evolution, its strategic vision, and its persistent ambition to lead in a crowded marketplace.
According to Bilal Naushad, Tapmad’s Chief Commercial Officer, the company’s achievements stem from a culture that encourages trying new things and relies on data-informed decisions. He explained that their approach is deeply rooted in analysis and learning. “We’ve ventured into uncharted territory, faced setbacks, and grown from each outcome,” Naushad remarked. “That willingness to test new ideas is the engine of our progress.”
Aly Rana, the Chief Operating Officer, reinforced this perspective, pointing to the organization’s unwavering focus on innovation and user satisfaction. “We’ve consistently led the way in Pakistan’s streaming sector, and that leadership carries significant obligations,” Rana stated. “Our objective extends beyond offering outstanding entertainment; we are committed to refining our platform through responsiveness and ongoing enhancements.”
Sony also emphasized Tapmad’s sustained efforts to support Pakistani filmmakers, writers, and artists, an initiative highly regarded by Kaiser Jillani, Demand Creation Manager at Sony MEA. The partnership between the two companies reflects a mutual dedication to elevating regional creative voices and championing authentic narratives that capture the spirit of Pakistan’s dynamic culture.
Driven by a passion for innovation and a commitment to broad accessibility, Tapmad is actively molding the next chapter of streaming media. It is not only redefining the standards for Pakistan’s top streaming platform but also motivating a rising wave of digital storytellers throughout the region.
(Source: MEA Tech Watch)
