Amazon’s Fall Event: Key Hardware Reveals to Watch
▼ Summary
– Amazon is hosting its fall hardware event on September 30th, 2025, which will be a key event for Panos Panay, the head of its devices division.
– The event is expected to feature new Echo smart speakers, including a potential refresh of the standard Echo and the Echo Studio.
– Amazon is strongly hinting at the announcement of a color version of the Kindle Scribe, an E Ink device that works with a stylus.
– New TV hardware and a potential major reveal of Vega OS, a new operating system for Fire TVs not based on Android, are anticipated.
– The event may also include updates on the Alexa Plus AI assistant and could feature unexpected or surprise hardware announcements.
Amazon’s upcoming fall hardware event on September 30th, 2025, promises a significant showcase of new products, marking a pivotal moment for the company’s device ecosystem. The event will be one of the first major presentations led by Panos Panay, who transitioned from Microsoft to head Amazon’s devices and services division. The official invitation provides clear indications of what to expect, featuring imagery that strongly suggests the debut of new Echo smart speakers and a notable evolution for the Kindle lineup.
The invitation prominently displays the familiar blue Echo ring, hinting at not one but two potential new smart speaker models. One shape appears similar to a standard Echo, a device that hasn’t seen a refresh since 2020, making it a likely candidate. The other silhouette resembles an Echo Studio, which last received an update in 2023. For consumers considering a new smart speaker, holding off until after this event seems like a wise decision to see what Amazon unveils.
A major focus appears to be on the Kindle, with the invitation featuring a color version of the iconic logo. More specifically, small text in the corner reading “with the… stroke of a pen” strongly points toward the announcement of a color Kindle Scribe. Since its initial launch in 2022, the Scribe has been a black-and-white device; adding a color E-ink display represents the next logical step for the large-format e-reader. There is also speculation about a smaller color Kindle, fueled by online leaks of a prototype dubbed “Kindle Petit Color” that allegedly improves upon the color technology of previous models.
Television technology is another area ripe for announcements. The bottom-left corner of the invite shows an image resembling a television, suggesting new TV hardware. However, the more substantial news could be the formal introduction of Vega OS, a new operating system for Fire TV that moves away from its Android foundation. Reports indicate this OS, already in use on some Echo Show devices, might launch imminently.
The event will also serve as a platform for updates on Alexa Plus, Amazon’s ambitious project to supercharge its AI assistant to compete with rivals like ChatGPT and Gemini. While still in early access, the company will likely share progress reports and announce new features. Finally, Amazon has a history of surprising its audience with unexpected hardware, from Alexa-enabled microwaves to Echo Frames. With the current industry focus on AI-powered wearables, an update to the Echo Frames could be among the surprises.
(Source: The Verge)
