Samsung Introduces Ads to US Refrigerators
▼ Summary
– Samsung is conducting a pilot program to offer promotions and ads on certain Family Hub refrigerator models in the U.S.
– The program involves an over-the-network software update with Terms of Service and a Privacy Notice for these refrigerators.
– Ads will appear on the refrigerator’s Cover Screen when it is idle but not when it displays Art Mode or picture albums.
– The ad design format may vary based on personalization options set for the Cover Screen.
– Ads on the Cover Screen can be dismissed, preventing them from reappearing during the campaign period.
Samsung is rolling out a new pilot program that will bring promotional content and curated advertisements to select Family Hub refrigerator models in the United States. This initiative aims to enhance user experience by delivering relevant offers directly to the appliance’s display, though it has sparked conversations about the role of advertising in everyday household devices.
As part of this trial, eligible refrigerators will receive an over-the-network software update, which includes updated Terms of Service and a Privacy Notice. The advertisements will appear exclusively on the Cover Screen, the interface that becomes active when the Family Hub is idle. It’s important to note that these ads will not interfere with Art Mode or personal photo albums displayed on the screen.
Users retain control over their viewing experience; ads shown on the Cover Screen can be dismissed, ensuring that the same advertisement won’t reappear for the duration of the campaign. This feature allows Samsung to test consumer engagement while providing a degree of customization and user choice.
(Source: The Verge)
