Irdeto & Ateme Integrate TraceMark™ Watermarking to Boost Video Security
▼ Summary
– Irdeto and Ateme have integrated Irdeto’s TraceMark forensic watermarking into Ateme’s end-to-end video delivery solutions.
– This integration simplifies watermark enablement by embedding protection directly within the operator’s headend workflows.
– TraceMark embeds invisible, unique watermarks in real time to identify piracy sources and disrupt illegal streams.
– The collaboration allows seamless content protection without disrupting existing workflows or adding operational complexity.
– Both companies will showcase this integration at IBC 2025, highlighting benefits for broadcasters and content owners.
A major advancement in video content protection has arrived with the strategic integration of Irdeto’s TraceMark™ forensic watermarking into Ateme’s end-to-end video delivery platform. This collaboration allows broadcasters, streaming services, and content owners to seamlessly embed invisible, real-time watermarks throughout their entire workflow, significantly strengthening security for both live and on-demand content.
By embedding TraceMark directly within the secure headend environment, the solution moves beyond isolated component deployment. This deep integration simplifies implementation, reduces complexity, and lowers the barriers traditionally associated with forensic watermarking. Customers benefit from a streamlined, cost-effective approach to protecting premium media without disrupting existing operations.
The technology operates using blind detection, which means it doesn’t require complex connections to external forensic systems. This makes adoption straightforward and minimizes impact on production workflows. As part of Ateme’s expanding portfolio, which includes transcoding, packaging, and content delivery, the watermarking functions invisibly, ensuring that every piece of distributed content carries a unique, undetectable identifier from source to screen.
Andrew Bunten, COO of Video Entertainment at Irdeto, emphasized the value of this partnership, stating that it creates new opportunities for content owners to secure their assets while allowing Ateme to deliver enhanced value to its clients. The integration is designed to help the industry protect revenue and maintain the integrity of high-value media.
For Ateme, this move aligns with a commitment to anticipating customer needs. Remi Beaudouin, Chief of Strategy at Ateme, highlighted that the company aims to provide effortless security enhancements without adding operational overhead. The pre-integration of TraceMark across Ateme’s full video delivery ecosystem serves as a key market differentiator, appealing to customers who prioritize both performance and content protection.
TraceMark is a patented, award-winning solution that supports a range of anti-piracy use cases. It enables rapid identification of unauthorized distribution sources, whether individual users or leaking platforms, and can be deployed across both OTT and broadcast environments. This allows rights holders to quickly disrupt illegal streams and safeguard their content.
Both companies are set to demonstrate the integrated technology at IBC 2025, showcasing its benefits for global broadcasters, rights holders, and service providers. This collaboration represents a significant step forward in content security, combining Irdeto’s expertise in digital protection with Ateme’s leadership in video compression and delivery.
(Source: Streaming Media)
