Comcast to Power Dubai Media’s End-to-End Video Platform
▼ Summary
– Comcast Technology Solutions has been selected by Dubai Media Incorporated to provide an end-to-end video management platform for its next-generation streaming services.
– The platform will power streaming for Dubai Media’s channels, including Dubai TV and Dubai Sports, with a planned rollout later in 2025.
– This partnership aims to modernize Dubai’s digital media ecosystem and support the organization’s role in shaping regional media innovation.
– Comcast Media360 will manage the entire content lifecycle, from acquisition and transformation to delivery, monetization, and user experience.
– The collaboration was announced ahead of the 2025 IBC Show, where Comcast Technology Solutions will showcase its services.
Comcast Technology Solutions has been chosen by Dubai Media Incorporated to deliver a comprehensive video management platform, enhancing the streaming services for its suite of channels including Dubai TV and Dubai Sports. This strategic partnership aims to modernize digital media delivery across the region, leveraging advanced technology to support content from acquisition through to viewer engagement.
The collaboration underscores Dubai Media’s commitment to innovation in Arabic-language broadcasting, reinforcing its role as a cultural and informational leader in the Middle East. By adopting the Comcast Media360 platform, a managed service operating around the clock, Dubai Media gains the ability to streamline its entire content workflow. This includes video processing, channel management, and distribution across multiple platforms such as OTT services, social media, and partner networks.
Saleh Lootah, Senior Vice President of Engineering and Operations at Dubai Media, emphasized the importance of integrating proven technology to elevate viewer experiences. He noted that the partnership enables greater flexibility and deeper insights, supporting the organization’s mission to set new standards in digital media.
Bart Spriester, Senior Vice President and General Manager at Comcast Technology Solutions, expressed enthusiasm for supporting Dubai Media’s vision. He highlighted how the platform simplifies technical complexities, allowing broadcasters to concentrate on audience engagement and content excellence. The selection of Comcast Media360 reflects its growing adoption among forward-thinking media companies seeking end-to-end video solutions.
The platform supports a unified approach to content ingestion and management, making it easier for broadcasters to handle titles, metadata, and multi-platform delivery. Whether used as a full suite or in modular form, Comcast Media360 adapts to the specific requirements of each media organization.
Comcast Technology Solutions will feature the platform at the 2025 IBC Show in Amsterdam, with demonstrations and expert sessions available for attendees. Peter Gibson, Vice President of Product and Marketing, is scheduled to speak about optimizing video operations for broadcasters and content providers.
The enhanced streaming experience for Dubai Media audiences is expected to launch later in 2025, with further announcements to follow from Dubai Media regarding specific consumer offerings.
For additional information about Comcast Technology Solutions and its services, visit their official website. Details regarding Dubai Media can be found on their institutional site.
(Source: Streaming Media)