Spotify Adds Messaging to Boost Social Features
▼ Summary
– Spotify is introducing a new in-app messaging feature to enhance social interaction and keep shared content history within the platform.
– Users can only message individuals they have previously shared content with, such as through collaborative playlists or family plans, and requests must be approved.
– The feature is accessible via the profile picture and messages section, allowing reactions with emojis, but lacks end-to-end encryption and is monitored for rule violations.
– Initially rolling out to users over 16 in select Latin and South American markets, it will expand to regions like the U.S., EU, and others soon.
– This move aligns with Spotify’s goal to make the app more interactive, though some users may find it adds to interface clutter, with an option to disable messages in settings.
Spotify is rolling out a new messaging feature designed to make the platform more interactive and socially connected, allowing users to chat directly within the app about the music and podcasts they love. This move aims to keep conversations and shared content history in one place, making it easier for friends to discuss tracks without switching to other apps.
You can start a chat only with people you’ve already shared content with, whether through collaborative playlists, Jam or Blend sessions, or family and Duo plans. Once you send a chat request, the other person must approve it before the conversation begins. If someone shares a Spotify link with you on social platforms like Instagram or WhatsApp, tapping the link lets you approve their request to chat inside Spotify. You can also send an invite link directly to contacts.
The company emphasizes that this feature complements, rather than replaces, sharing outside the app. To access messages, tap your profile picture and find the Messages section in the left sidebar. You can react to specific messages using emoji, adding a playful touch to your exchanges.
All messages are encrypted both at rest and in transit, though it’s important to note they are not end-to-end encrypted. Spotify proactively monitors messages for policy violations and allows users to report concerning content for review against its terms of service.
This update aligns with recent comments from Spotify’s Chief Product and Technology Officer, Gustav Söderström, who hinted at a more interactive user experience. The messaging feature is currently available to both free and premium users over 16 in select Latin and South American markets, with plans to expand to the U.S., Canada, Brazil, the EU, the U.K., Australia, and New Zealand soon.
Over time, Spotify has gradually incorporated more social tools, such as user follow features and podcast comments. Last year, a Spotify executive didn’t rule out the possibility of introducing comments on music tracks as well.
However, some users have expressed concerns about the app becoming overly cluttered with new features. Critics argue that the interface feels crowded, making it harder to navigate quickly to desired content. For those who prefer a simpler experience, messaging can be disabled in Settings under Privacy and social.
While this update may encourage more in-app sharing, it also reflects Spotify’s ongoing effort to balance innovation with usability in a competitive streaming landscape.
(Source: TechCrunch)
