Linktree Down in India: Cause Still Unknown

▼ Summary
– Linktree, a popular link-in-bio service, has been inaccessible in India for several days, with the cause remaining unclear even to the company.
– Users initially saw a message suggesting a government block, later replaced by an SSL error, while the app also became unavailable.
– India is Linktree’s fifth-largest market, contributing 3.5% of global traffic, or about 7.3 million visits in July.
– Linktree’s CEO confirmed the company is investigating the outage but did not confirm any official communication from Indian authorities.
– The outage affects all major Indian internet providers, while the U.S. remains Linktree’s top market with 48.5 million visits.
Linktree, the widely used link management platform, has mysteriously gone offline across India, leaving users and the company itself searching for answers. The service disruption, now stretching into multiple days, has affected both the website and mobile app, with no official explanation from authorities or the Australian-based startup.
Reports first emerged when users in India began encountering connectivity issues last week. Some initially saw messages implying government intervention, though these were quickly replaced by technical errors related to SSL protocols. Linktree’s co-founder and CEO, Alex Zaccaria, confirmed the team is actively investigating but stopped short of confirming whether Indian regulators had issued any directives.
India represents a significant market for Linktree, ranking as its fifth-largest source of traffic globally. Data from Similarweb indicates the country contributed roughly 7.3 million visits in July alone, making up 3.5% of the platform’s total user base. The U.S. remains its biggest market, followed by Indonesia, Brazil, and the U.K.
Local media reports suggest the outage isn’t isolated to specific internet providers, instead affecting users across all major networks. Despite repeated attempts, India’s IT and telecom ministries have yet to comment on the situation.
Linktree acknowledged the disruption on social media, stating it was aware of the problem and working toward a resolution. The company, which achieved unicorn status in 2022, has grown rapidly since its 2016 launch, surpassing 50 million users earlier this year.
For now, Indian creators and businesses relying on Linktree for streamlined link sharing are left waiting, uncertain when or why access was cut off.
Image Credits: Jagmeet Singh / TechCrunch
(Source: TechCrunch)