Paramount+ With Showtime Rebrands: What’s Changing?

Streaming service Paramount+ is simplifying its branding by renaming its premium tier from “Paramount+ with Showtime” to “Paramount+ Premium.” The change reflects the platform’s strategy to unify its offerings while maintaining access to Showtime’s content library.

The newly rebranded Paramount+ Premium retains the same pricing at $12.99 per month or $119.99 annually, continuing to provide subscribers with Showtime’s exclusive series and films alongside minimal advertisements. Despite the name change, the premium tier still delivers the same lineup of content, just without the explicit Showtime branding.

In a recent support post, Paramount explained the reasoning behind the adjustment. The company noted that since some Showtime programming is now available on the lower-cost Essential plan, the Premium tier needed a name that better represents its broader content selection. “Showtime remains a key part of Paramount+ and will still be prominently featured,” the statement clarified.

This rebranding follows a trend among streaming platforms refining their subscription models to improve clarity for consumers. While the change may seem minor, it signals Paramount’s effort to streamline its offerings and reinforce its premium tier as the go-to option for ad-free viewing and exclusive content.

Existing subscribers won’t see any immediate changes to their access or pricing, just a refreshed name that better aligns with the service’s evolving structure. Whether this shift will impact user perception or retention remains to be seen, but for now, the focus is on simplifying the streaming experience.

(Source: The Verge)