Stop Malicious Ads in Mobile Games with AppHarbr
▼ Summary
– FunCorp partnered with AppHarbr to address disruptive long and unskippable interstitial ads that were harming user experience and revenue.
– AppHarbr’s solution reduced FunCorp’s manual QA workload by 30%, increased app retention by 6%, and cut ad-related support tickets by 25%.
– AppHarbr is a mobile-first ad quality tool that blocks malicious ads by duration, brand, or behavior, and detects deceptive ads in real-time.
– The company, founded in 2021 by GeoEdge, focuses solely on ad quality and offers proactive, real-time blocking of malicious or low-quality ads.
– AppHarbr’s clients include major game and app developers, and its technology ensures malware-free ad experiences across various ad formats.
Mobile game developers face a constant challenge: balancing ad revenue with user experience. When intrusive or malicious ads disrupt gameplay, players quickly abandon apps—hurting retention and revenue. One company found an effective solution to this problem through AppHarbr, a specialized ad quality management platform.
FunCorp, creator of popular apps like iFunny, struggled with unskippable interstitial ads that frustrated users. These disruptive ads led to lower retention rates and increased support tickets, forcing the company to seek a better way to manage ad quality. By implementing AppHarbr’s real-time blocking technology, FunCorp saw a 6% boost in retention and a 30% reduction in manual QA workload, proving that better ad experiences directly impact business success.
Unlike traditional mediation platforms that treat ad quality as a secondary feature, AppHarbr specializes exclusively in detecting and blocking malicious ads. Its real-time monitoring identifies deceptive, offensive, or technically non-compliant ads before they reach users. The platform also automatically mutes unwanted audio and blocks excessively long full-screen ads, addressing major pain points for mobile gamers.
Developed by GeoEdge, a leader in ad security for over a decade, AppHarbr uses proactive detection to stop threats like malware, phishing, and inappropriate content. Its platform-agnostic approach ensures compatibility with any monetization setup without conflicts of interest. This makes it particularly valuable for studios relying on rewarded videos, interstitials, or native ads.
The results speak for themselves. Beyond improving retention, FunCorp experienced 25% fewer support complaints related to bad ad experiences. Other major clients, including Voodoo, Hypercell, and Softowel Games, have similarly benefited from reduced operational overhead and higher user satisfaction.
“Developers shouldn’t have to choose between monetization and user experience,” says Amnon Siev, CEO of AppHarbr. “Our technology proves that better ad quality drives both revenue and engagement.” With mobile gaming’s rapid growth, solutions like AppHarbr help studios maximize ad earnings while keeping players happy, a win-win for sustainable growth.
For developers facing similar challenges, real-time ad quality control isn’t just an option, it’s becoming a necessity. As user expectations rise, platforms that eliminate disruptive ads while maintaining revenue streams will have a clear competitive edge.
(Source: VentureBeat)
