Randy Pitchford Excited for Borderlands 4’s $70 Price & Massive DLC Plans
▼ Summary
– Randy Pitchford expressed excitement about Borderlands 4’s price point and promised extensive DLC, including both free and paid content.
– Earlier comments by Pitchford about the game’s cost sparked backlash, leading him to clarify he didn’t know the final price at the time.
– Borderlands 4’s standard edition will cost £59.99/$70 on PC and £69.99/$70 on Xbox Series X/S and PS5.
– Pitchford emphasized the team’s ambitious post-launch plans, aiming to surpass previous Borderlands games with DLC and updates.
– The game launches on September 12 for PC, PS5, and Xbox Series X/S, featuring four new Vault Hunters and a new enemy faction called the Rippers.
Gearbox CEO Randy Pitchford has enthusiastically defended Borderlands 4’s $70 price tag, emphasizing the game’s ambitious post-launch content plans. The controversial pricing discussion began earlier this year when Pitchford suggested dedicated fans would find ways to afford the title regardless of cost, a statement that sparked immediate criticism.
Following backlash, Pitchford clarified in a social media video that he hadn’t known the final pricing details at the time. Now, with the official reveal placing the standard edition at $70 for consoles and £59.99/$70 on PC, the Gearbox founder doubled down on his excitement. He assured players that Borderlands 4 will deliver substantial value through extensive DLC, blending free updates with premium expansions.
In a follow-up post, Pitchford teased that the development team is pushing boundaries not just with the base game but also with long-term support. “We’re pulling out all the stops for endgame content and post-launch plans,” he wrote. “This is just the beginning.” The studio aims to surpass previous Borderlands entries in both scale and replayability, though Pitchford acknowledged the priority remains finalizing the core experience first.
Borderlands 4 launches September 12 on PlayStation 5, Xbox Series X/S, and PC, featuring four fresh Vault Hunters and a menacing new faction called the Rippers. Take-Two Interactive recently moved the release date forward, heightening anticipation for Gearbox’s next looter-shooter installment.
Image credit: Gearbox
(Source: Eurogamer)
