Meta Converts All Facebook Videos to Reels

Meta is transforming how videos function on Facebook by converting all content into Reels format in a major platform overhaul. The shift means users will no longer have separate options for posting standard videos, everything will automatically become a Reel. This change, rolling out globally over the coming months, aims to streamline content creation while maintaining support for diverse video lengths, from short clips to live broadcasts.

Currently, Facebook imposes a 90-second limit on Reels, but Meta plans to eliminate this restriction, allowing for longer-form content. The company also announced it will rebrand the Video tab as the Reels tab, though it emphasizes this won’t alter the algorithm’s recommendations. Personalized content will still appear based on user preferences, ensuring the update focuses on format rather than discovery.

The move aligns with CEO Mark Zuckerberg’s vision to reinvigorate Facebook’s cultural relevance. Last year, the platform introduced a full-screen video player, mirroring trends seen on competitors like TikTok. Instagram, another Meta-owned platform, already prioritizes Reels, recently extending their maximum duration to three minutes. By unifying Facebook’s video experience under the Reels banner, Meta hopes to boost engagement and simplify content sharing across its ecosystem.

While the transition may require adjustments for creators accustomed to traditional video uploads, Meta assures the update won’t disrupt the types of content users see. The company’s broader strategy reflects its push to compete in the short-form video space while maintaining Facebook’s identity as a hub for varied video formats.

(Source: The Verge)