Nothing Phone 3 Launches in the US – Get Yours Now!
▼ Summary
– Nothing will launch its Phone (3) in the U.S. via its website and Amazon, marking a significant expansion beyond previous limited availability.
– The Phone (3) will support AT&T and T-Mobile with 4G/5G multi-band compatibility, improving upon earlier models’ carrier limitations.
– Nothing aims to challenge Apple and Samsung in the U.S. market by offering a differentiated design and targeting consumers seeking alternatives.
– The Phone (3) is expected to be priced around $1,000, competing directly with premium models like the iPhone 16 Pro and Samsung Galaxy S25+.
– Despite strong growth in India, Nothing faces challenges in the U.S. market, where Apple and Samsung dominate premium smartphone sales.
The Nothing Phone (3) is set to make its official U.S. debut, marking a significant expansion for the London-based smartphone brand. Available through Nothing’s official website and Amazon, this launch represents a strategic push into one of the world’s most competitive mobile markets. Unlike previous limited releases, the Phone (3) will be widely accessible, backed by full after-sales support, a first for the company in North America.
Carl Pei, Nothing’s CEO and OnePlus co-founder, emphasized this move as a pivotal moment for the brand. “The U.S. market is dominated by two giants, but consumers are eager for fresh alternatives,” he noted. “With Phone (3), we’re not just launching another device, we’re signaling our commitment to long-term growth here.” Pei pointed to strong conversion rates from users switching to Nothing as proof of demand for distinctive design and innovation.
The Phone (3) boasts improved carrier compatibility, supporting AT&T and T-Mobile networks with robust 4G and 5G connectivity, a notable upgrade from earlier models. Meanwhile, Canadian customers will find the device at Best Buy, alongside the new Headphone (1), marking Nothing’s first major retail partnership in the region.
Priced at roughly £800 (approximately $1,000 in the U.S.), the Phone (3) positions itself as a premium contender against Apple’s iPhone 16 Pro and Samsung’s Galaxy S25+. Early teasers highlight premium materials, performance enhancements, and refined software, aiming to differentiate it in a crowded field.
Despite ambitious plans, Nothing faces stiff competition. Research from Counterpoint shows the brand shipped only a few million units globally in 2024, with India as its strongest market. Analysts like Maurice Klaehne note that while Google and Motorola have gained some traction in the U.S., breaking Apple and Samsung’s stronghold remains challenging. Even OnePlus, Pei’s former company, struggles with modest sales volumes in the region.
Backed by over $250 million in funding, Nothing is betting big on its unique design philosophy to carve out a niche. Whether U.S. consumers embrace the alternative remains to be seen, but the Phone (3) launch signals a bold step forward for the ambitious startup.
(Source: TechCrunch)
