Apple’s March Event May Skip Keynote for Press Releases, Rumor Says
▼ Summary
– Apple has announced a “special experience” for the press in three cities on March 4th, with the format of the announcements being a current question.
– Industry commentator John Gruber speculates the company may announce products via press releases over several days, culminating in an in-person, hands-on media event.
– Bloomberg’s Mark Gurman has corroborated Gruber’s speculation, stating it aligns with what he has heard.
– According to Gurman, there will not be a traditional “real keynote” or live-streamed event for the public to watch.
– While short product videos are possible, the announcements are expected to be covered via press releases and the in-person media experience.
Apple has set the stage for a unique product reveal on March 4th, inviting press to a “special experience” in New York, London, and Shanghai. The tech community is now buzzing with speculation about the format, with a prominent rumor suggesting a significant departure from the company’s traditional keynote presentations. Instead of a single, polished event, Apple may opt to announce its new products through a series of press releases over several days, culminating in hands-on media sessions.
Industry commentator John Gruber recently proposed this exact scenario. He speculated that announcements for rumored products like new iPads or MacBooks could be rolled out individually earlier in the week. The March 4th event would then serve as an in-person demo opportunity for journalists to interact with the hardware directly, bypassing the need for a produced keynote film. This approach would mark a notable shift in Apple’s marketing strategy.
Adding considerable weight to this theory, renowned Bloomberg reporter Mark Gurman quickly corroborated the idea on social media. Gurman stated that Gruber’s “spitball guess” aligns with what he has heard from his own sources. He further clarified that there will not be a “real keynote” as part of this product launch cycle. While Apple might still release short promotional videos for individual products, the expectation is that there will be no traditional live stream for the public to watch from home.
This potential change in format raises questions about how Apple will generate excitement for its upcoming lineup. The rumored products expected in early March include updates to the iPad Pro and iPad Air, alongside new MacBook models featuring the latest M3 chips. A shift to press releases could streamline the announcement process but may also reduce the theatrical impact for which Apple events are famous.
Regardless of the final announcement method, coverage from the ground in New York City will provide firsthand details on whatever Apple chooses to unveil. The tech world will be watching closely to see if this rumor holds true and how the company adapts its communication in an increasingly crowded market.
(Source: 9to5 Mac)
