DreamPark Secures $1.1M to Build Mixed-Reality Theme Parks

DreamPark has secured $1.1 million in seed funding to revolutionize entertainment by blending mixed reality with real-world locations. The startup aims to transform ordinary spaces into interactive playgrounds, offering a fresh take on how people engage with physical environments through extended reality (XR) technology.

The funding round was led by Long Journey Ventures, with participation from Founders Inc., fueling DreamPark’s mission to create the world’s largest downloadable mixed-reality theme park. Founded by Aidan Wolf, Kevin Habich, and Brent Bushnell—who previously worked at the innovative entertainment venue Two-Bit Circus—the company is positioning itself at the forefront of the $3.6 billion XR live event market, projected to grow exponentially in the coming decade.

“We’re building a theme park that exists everywhere,” said Bushnell, whose background includes running Two-Bit Circus and being the son of Atari co-founder Nolan Bushnell. “This investment lets us expand rapidly, partner with major IP holders, and refine our tech to create magical experiences that bring people back to real-world spaces.”

Unlike traditional VR venues, which require massive upfront costs, DreamPark’s model is highly scalable and cost-effective. Using QR-coded access points, players can scan into a digital overlay on real-world locations, turning parks, promenades, and event spaces into interactive game zones. The company has already tested its concept at Santa Monica’s Third Street Promenade and the LA County Fair, with plans to expand to Seattle, Orange County, and corporate events.

During a hands-on demo in San Francisco’s Yerba Buena Gardens, the founders showcased how their modified Meta Quest 3 headsets transform physical spaces into playable worlds. Players collect virtual coins, navigate obstacle courses, and even engage in boss battles—all while seeing digital elements seamlessly integrated into their surroundings. The graphics, though intentionally retro, enhance the novelty of the experience, making it accessible and engaging for all ages.

“Our approach is radically different,” Wolf explained. “We don’t need construction or permanent infrastructure—just a mapped area and a QR code. This lets us move faster and cheaper than competitors while delivering immersive, multiplayer experiences.”

DreamPark’s vision extends beyond gaming. By partnering with property owners, the company helps revitalize underused spaces, driving foot traffic and creating new revenue streams. The seed funding will accelerate content development, headset distribution, and nationwide expansion, with plans to collaborate with major brands for themed experiences.

Bushnell, who pitched DreamPark on Shark Tank, believes the technology has far-reaching potential. “This isn’t just about entertainment—it’s about reconnecting people in physical spaces,” he said. “Whether it’s fitness, therapy, or social interaction, mixed reality can transform how we experience the real world.”

With a growing team and ambitious plans, DreamPark is poised to redefine location-based entertainment, proving that the future of play isn’t confined to screens—it’s all around us.

(Source: VentureBeat)