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Inside the Care Home’s Surreal ‘Hugging Room’

Originally published on: November 30, 2025
▼ Summary

– In November 2020, an Italian care home created a “hugging room” to safely connect residents with loved ones through a plastic screen during Covid-19.
– Care homes implemented special measures due to elderly residents’ heightened vulnerability to Covid-19 infection.
Italy experienced severe Covid-19 outbreaks in early 2020, with hundreds of care home residents losing their lives.
– The pandemic led to an epidemic of isolation, prompting care homes to seek ways for residents to maintain contact with family and friends.
– While video calls were used as a solution, they could not fully replace the need for in-person physical contact.

Finding a way to maintain human connection while ensuring safety became a critical challenge for care facilities during the global health crisis. One Italian care home developed an innovative solution in November 2020: a specially designed “hugging room.” This creative space allowed residents to safely embrace their loved ones through a protective plastic barrier, addressing the profound loneliness that accompanied strict lockdown measures.

Throughout 2020, care homes worldwide implemented special protocols to protect their elderly residents, who faced the highest risk from the virus. Italy experienced devastating outbreaks early in the pandemic, particularly in northern regions where the virus claimed hundreds of lives in residential facilities. These necessary safety measures created an unintended consequence, a widespread epidemic of isolation and loneliness among vulnerable seniors.

While many facilities provided tablets and smartphones to facilitate video calls, these digital interactions couldn’t replace the physical comfort of human touch. Virtual meetings lacked the warmth and emotional resonance of personal contact, leaving both residents and their families searching for more meaningful ways to connect. The challenge was finding a method that preserved both emotional well-being and physical health.

The hugging room concept emerged as a brilliant compromise. By installing a clear plastic screen with specially designed openings, the care home created a safe environment where families could share physical embraces. This simple yet profound innovation demonstrated how human ingenuity could overcome even the most challenging circumstances, providing comfort through carefully engineered physical contact during a time of unprecedented separation.

(Source: BBC)

Topics

covid-19 pandemic 100% care homes 95% social isolation 90% hugging room 90% elderly vulnerability 85% infection prevention 85% italian response 80% physical contact 80% virtual communication 75% pandemic measures 75%