▼ Summary
– Vram Ismaliyan and Kevin Miyamoto founded Identifee after experiencing inefficient technology systems while working at Wells Fargo, where they spent excessive time gathering data from multiple platforms.
– Identifee is a software platform designed specifically for commercial bankers, integrating CRM, business intelligence, and sales enablement tools into a single system to replace fragmented internal systems.
– The platform features modular systems that clients can purchase individually or as a suite, including AI-powered capabilities like automating RFP forms in compliance with bank policies.
– Identifee targets the U.S. commercial banking and credit union market, estimated at over 8,800 institutions, and has already signed over 170 clients, including Silicon Valley Bank and Comerica.
– The startup has raised $5 million in seed funding and is a Top 20 finalist in the Startup Battlefield competition at TechCrunch Disrupt 2025.
For banking professionals seeking to streamline their workflow, Identifee offers a unified productivity platform designed specifically for commercial bankers. The founders, Vram Ismaliyan and Kevin Miyamoto, developed the solution after experiencing firsthand the technological shortcomings at Wells Fargo. Ismaliyan, a former top performer in the payments division, often dedicated five to ten hours simply preparing for client meetings, a process that involved navigating up to fifteen different systems to compile data into a presentable format. His colleague, Miyamoto, managed a staggering $900 billion in annual client payments using Excel spreadsheets, lacking access to a proper customer relationship management system.
Their shared frustration with these inefficient tools led them to establish Identifee in 2021. The platform directly addresses the core issue of fragmentation, which they observed was even more pronounced at smaller financial institutions. Miyamoto explained the common struggle: to gather customer information, a banker might need to log into ten separate systems, download disparate data sets into Excel, and only then begin analysis, a process he described as taking “forever.”
Identifee consolidates the functionality of numerous fragmented internal systems into a single, cohesive platform, aiming to significantly boost banker productivity. The startup has gained notable recognition as a Top 20 finalist in the Startup Battlefield competition at TechCrunch Disrupt 2025.
The platform’s architecture is modular, allowing clients to purchase individual components or the entire suite. Key modules include a dedicated CRM, a business intelligence tool for monitoring customer data, and a sales enablement module for creating reports and presentations. Miyamoto highlighted the advantage for a community bank, noting that instead of procuring separate solutions like Salesforce, Seismic, Power BI, and Tableau, they can utilize Identifee, which integrates all these capabilities into one straightforward platform.
Artificial intelligence enhances some of Identifee’s features. For example, an integrated AI agent assists bankers in completing request for proposal (RFP) forms, ensuring all entries align with the specific compliance and risk policies of their institution.
The founders assert that Identifee is the only platform purpose-built for commercial banks and credit unions, a substantial market encompassing over 8,800 institutions across the United States. This targeted approach has already proven successful, with the company securing more than 170 clients. Its customer roster includes established names such as Silicon Valley Bank, First Fidelity Bank, and Comerica.
To support its growth, Identifee has raised approximately $5 million in a seed funding round. The investment was led by firms including Ocean Azul Partners, 10X Capital, and Gaingels. When questioned about the lack of competition addressing this specific niche, Miyamoto suggested that while many professionals are familiar with the problem, very few take the initiative to build a company and create a dedicated solution, as he and Ismaliyan have done.
(Source: TechCrunch)
