Tencent Video Secures European Rights for ‘Blades of the Guardians’ (Exclusive)
▼ Summary
– Tencent Video has partnered with France’s ADN to distribute the animated series “Blades of the Guardians” on its VOD and OTT platforms.
– The deal supports Tencent’s strategy to expand globally by leveraging high-quality Chinese animation as a growth driver.
– The series, three years in production, blends historical Sui and Tang dynasty influences with modern cinematic storytelling.
– “Blades of the Guardians” follows mercenary Dao Ma on a dangerous mission that spirals into imperial conspiracies and betrayal.
– Tencent announced the deal at Annecy International Animation Film Festival, highlighting its push to promote Chinese animation worldwide.
Tencent Video has expanded its global footprint by securing European distribution rights for the acclaimed animated series Blades of the Guardians. The Chinese streaming powerhouse partnered with France’s Animation Digital Network (ADN), granting the platform exclusive access to the martial arts epic across its subscription video-on-demand and over-the-top services. This strategic move strengthens Tencent’s position as a key player in bringing premium Chinese animation to international audiences.
The series represents a significant investment in high-quality animated storytelling, blending dynamic action sequences with rich historical influences from China’s Sui and Tang dynasties. Produced by Tencent Penguin Pictures and Coloured Pencil Animation, Blades of the Guardians adapts a popular Chinese comic, following the journey of mercenary Dao Ma as he navigates treacherous deserts and imperial intrigue. What begins as a straightforward escort mission spirals into a gripping tale of betrayal, violence, and fate.
This acquisition underscores Tencent Video’s aggressive push into global markets, particularly in animation, where it aims to compete with established Western platforms. The company has been actively forging partnerships with international studios to co-develop content that resonates across cultures. With a vast library spanning dramas, documentaries, and original animated series, Tencent is positioning itself as a major force in the streaming industry.
The deal was unveiled at the Annecy International Animation Film Festival, a key event for the animation industry, where Tencent showcased its commitment to elevating Chinese animation on the world stage. As demand for diverse storytelling grows, Blades of the Guardians could serve as a gateway for Western audiences to explore more Chinese animated content.
Tencent’s strategy reflects broader trends in the entertainment sector, where streaming platforms are increasingly looking beyond borders to attract subscribers. By leveraging high-production-value projects like Blades of the Guardians, the company is not only expanding its reach but also reinforcing China’s growing influence in global media.
(Source: VARIETY)
