VLGE Simplifies World Building and Shopping on Roblox
▼ Summary
– Evelyn Mora founded VLGE in 2021 to help brands create interactive worlds and games as an alternative to traditional fashion shows.
– VLGE has partnered with major brands like Lancôme and Vogue Scandinavia and raised $5 million from investors including L’Oréal Group.
– The platform launched the world’s first 3D and gamified fashion week and plans to host 50 brands for its World Fashion Week initiative.
– VLGE simplifies world-building on platforms like Roblox by making it instant, affordable, and accessible without coding knowledge.
– VLGE offers multiple payment tiers and plans to launch an online store selling physical items and 3D assets for use in virtual worlds.
VLGE is transforming how fashion brands connect with younger audiences by making it simple to build interactive, shoppable worlds on platforms like Roblox. Evelyn Mora identified a gap in the fashion industry: designers committed to sustainability struggled to produce large-scale eco-friendly fashion shows. In 2021, she introduced VLGE, a platform that empowers brands to construct their own immersive environments, populate them with games and interactive features, and deploy these worlds directly to Roblox and other digital spaces. This approach reimagines retail as an engaging digital experience, moving beyond traditional runway events and ad campaigns to forge deeper connections with Generation Z.
The company has already attracted major partners, including Lancôme, Charlotte Tilbury, and Vogue Scandinavia. Backed by $5 million in funding from prominent investors like L’Oréal Group, the British Fashion Council, and Lammot J. du Pont, VLGE gained widespread attention for hosting the first-ever 3D and gamified fashion week. Recently, the platform announced its next major initiative: fifty fashion brands will launch their own shoppable worlds for World Fashion Week, an event created by VLGE to help creators easily export their interactive games to external platforms like Roblox.
According to Mora, this event marks the brand’s first large-scale activation, demonstrating the platform’s ability to let users build across browsers and on Roblox in real time. She emphasized that the decision to simplify the Roblox experience for brands was driven by its immense market potential. VLGE also supports Unreal Engine and is developing compatibility with Meta Horizon World.
Mora explained the significance of this development: “Roblox has become fashion’s most powerful youth frontier, yet until now, world-building there has been costly, technical, and complex.” She added, “We make it instant, affordable, scalable, and interoperable, bridging the gap between e-commerce, gaming, and cultural creation.” Essentially, anyone using VLGE can launch a presence on Roblox immediately without knowing how to code or having a technical background. They also avoid the high costs and long wait times typically involved. Building a world on Roblox through an agency can cost a brand anywhere from $10,000 to $100,000.
VLGE offers a range of payment options to suit different users, including a Freemium tier and three paid plans tailored for creators, small businesses, and enterprises.
Looking ahead, Mora is confident that gamified commerce represents the next major evolution in fashion. VLGE plans to open an online e-tail store that will sell physical products from emerging designers alongside 3D assets exportable to Roblox. This initiative highlights the fashion industry’s broader shift toward leveraging games and immersive digital spaces to engage the next generation of consumers.
Mora concluded, “This moment isn’t just about fashion; it’s about the infrastructure that will power the next generation of commerce for the new generation.” The technology showcases a strategic move to harness the growing influence of interactive digital environments in modern retail.
(Source: TechCrunch)