Miral & e& Enterprise Launch Yas Island Metaverse for Events
▼ Summary
– Miral and e& enterprise have launched the Yas Island Metaverse, a platform for global business event organizers to explore and plan events on Yas Island.
– The platform aligns with Abu Dhabi’s Tourism Strategy 2030, offering an immersive digital environment to experience the island’s venues, hotels, and attractions.
– Using 3D modeling, AR/VR, and real-time interaction, it enables virtual walkthroughs, site tours, and logistics simulations accessible via web browsers.
– Miral and e& enterprise officials state the platform showcases Yas Island’s capabilities, facilitates remote planning, and improves decision-making for events.
– The Yas Island Metaverse sets a new standard for digital event tourism, highlighting Abu Dhabi’s leadership in immersive technology and smart tourism.
A new digital platform is set to revolutionize the way international business event planners discover and arrange activities on Yas Island. Miral, in partnership with e& enterprise, has officially launched the Yas Island Metaverse, providing a fully immersive virtual environment for exploring the destination’s leading venues, accommodations, dining, and entertainment options.
This initiative supports the Abu Dhabi Tourism Strategy 2030, which emphasizes digital innovation as a core component of future growth. Event organizers can now navigate a detailed virtual replica of Yas Island, experiencing its facilities through advanced 3D modeling, augmented and virtual reality, and real-time interactive features. Accessible through standard web browsers, the platform supports virtual venue walkthroughs, avatar-guided tours, and driving simulations to assist with logistical planning.
The technology enables remote collaboration among global teams, helping to shorten planning cycles and enhance the quality of decision-making. By allowing planners to inspect locations and layouts from anywhere in the world, the platform reduces the need for preliminary site visits and accelerates the event design process.
According to Taghrid Alsaeed, Executive Director of Marketing, Communications & Events at Miral, the platform is already fully operational and strengthens Yas Island’s reputation as a top-tier location for high-profile business events. She emphasized that the Metaverse allows the island to extend a virtual welcome to organizers worldwide, showcasing its offerings through cutting-edge digital means.
Majd Coussa, Acting Chief Revenue Officer at e& enterprise, explained that their goal was to simplify complexity by integrating 3D models, AR/VR, and live data into a unified user experience. This integration not only speeds up event preparation but also improves how large-scale gatherings are conceptualized and executed.
The introduction of the Yas Island Metaverse establishes a new standard for digital tourism in the events sector. It highlights Abu Dhabi’s growing influence in immersive technology and its aspiration to become a recognized center for smart tourism and business innovation.
(Source: MEA Tech Watch)
